•  
  •  
 

Keywords

Health Communication, New Media, Healthy Living Attitudes

Document Type

Article

Abstract

Health communication has become important after two years of the world experiencing Covid 19. The quality of healthy life in the community is important. New media make good information about maintaining health. However, because of the long period of being in normal healthy conditions, many new media accounts provide incorrect health information. The research question is how effective is health communication in the content of its messages in the new media about health in the post-pandemic period against the healthy living attitudes of its followers? The purpose of the study was to find out health communication in the content of its messages in new media about health in the post-pandemic period towards the healthy living attitudes of its followers. The concepts of health communication, healthy living attitudes, and previous research support this research. Health communication has the dimensions of interpersonal communication and mass communication. A healthy life attitude has cognitive, affective, and conative dimensions. This research method uses quantitative by distributing questionnaires to respondents. The validity and reliability of the measuring instrument is valid and reliable so that it can be continued to the next statistical analysis. The results of descriptive research are of good value to all dimensions, both health communication variables and attitude variables. The analysis of the next two variables is that both have strong effectiveness. The interplay of both variables is considered strong according to the applicable standards according to some literature. This means that the effect of health communication in new media is effective in influencing the life attitudes of the Indonesian people. So the alternative hypothesis of this study is accepted, and the null hypothesis is rejected. The results of this study are related to previous studies. So that it can be utilized by subsequent research and health communication academics. Research suggestions can be developed from other theoretical perspectives and use other methods to enrich the development of health communication studies.

First Page

83

Last Page

92

Page Range

83-92

Issue

1

Volume

53

Digital Object Identifier (DOI)

10.21831/informasi.v53i1.58894

Source

58894

References

Cornejo, M., Ayon, C., & Enriquez, L. E. (2022). A Latent Profile Analysis of U.S. Undocumented College Students' Advocacy Communication Strategies and Its Relationship With Health. Journal of Applied Communication Research, 45(2).

Huo, J., Desai, R., Hong, Y. R., Turner, K., Mainous, A. G., & Bian, J. (2019). Use of Social Media in Health Communication: Findings From the Health Information National Trends Survey 2013, 2014, and 2017. Cancer Control, 26(1). https://doi.org/10.1177/1073274819841442

Indonesia Window. (2021, February). Indonesia Ranks 11th in Asia Pacific in Personal Healthcare Index. Indonesia Window: Huamaniora.

Indrawati, E. (2015). Health Communication for the Prevention of Leptospirosis Disease in the Community of Sumberagung Village, Moyudan District, Sleman, Yogyakarta.

Irawan, D. A. (2022). AN OVERVIEW OF THE ANALYSIS OF HEALTH DEVELOPMENT IN INDONESIA DURING THE COVID-19 PANDEMIC. Tambusai Journal of Health, 3(3), 369-373.

Ishikawa, H., & Kiuchi, T. (2010). Health literacy and health communication. In BioPsychoSocial Medicine (Vol. 4). https://doi.org/10.1186/1751-0759-4-18

Negoro, S. H., Key, K., Persuasive, K., Health, K., Danger, P., & Figure, B. (2016). PICTORICAL WARNING ON CIGARETTE PACKS: PERSUASIVE COMMUNICATION IN HEALTH CAMPAIGNS.

O'Keefe, D. J. (2021). Persuasive Message Pretesting Using Non-Behavioral Outcomes: Differences in Attitudinal and Intention Effects as Diagnostic of Differences in Behavioral Effects. Journal of Communication, 71(4), 623-645. https://doi.org/10.1093/joc/jqab017

Riyanto, S. J., & Farida, N. (2022). Social Network Analysis of Twitter User Health Communication With Hashtags #vaksinuntukkita In The Covid-19 Era (Shafira Julia Riyanto 1 , Nuke Farida 2 ) Social Network Analysis Of Twitter User Health Communication With Hashtags #vaksinuntukkita In The Covid-19 Era. AGUNA: Journal of Communication Sciences, 3(1), 47-55. http://ejournal.amikompurwokerto.ac.id/index.php/AGUNA

Shepherd, J. (2023, January 23). 22 Essential Twitter Statistics You Need to Know in 2023. Social Shepherd.

Stecula, D. A., Motta, M., Kuru, O., & Jamieson, K. H. (2022). The Great and Powerful Dr. Oz? Alternative Health Media Consumption and Vaccine Views in the United States. Journal of Communication, 72(3), 374-400. https://doi.org/10.1093/joc/jqac011

Widi, S. (2022, November 22). Almost 70% of Indonesia's Population Has Health Insurance in 2022. Indonesia Data 2022.

World Health Organization. (2022). Global Health Observatory: Indonesia 2022.

Download

Share

COinS