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Abu-Lughod, L. (2005). Dramas of nationhood: The politics of television in Egypt. Chicago: The University of Chicago Press.

Alasuutari, P. (1999). Cultural images of the media. In P. Alasuutari (Ed.), Rethinking the media audience (pp. 86-104). London: Sage Publications.

Ang, I. (1985). Watching Dallas: Soap opera and the melodramatic imagination. London: Routledge.

Ang, I. (2005, 1991). Desperately seeking the audience. New York: Routledge. Available from Taylor & Francis e-Library.

Askew, K. (2002). Introduction. In K. Askew & R. Wilk (Eds.), The anthropology of media, (pp. 1-13). London: Blakwell.

Barker, C. (1997). Television and the reflexive project of the self: Soaps, teenage talk and hybrid identities. The British Journal of Sociology, 48(4), 611-628. doi: 10.2307/591599

Blondheim, M., & Liebes, T. (2009). Television news and the nation: The end? The Annals of the American Academy of Political and Social Science, 625(1), 182-195.

Brunsdon, C. (1986). Women watching television. MedieKultur: Journal of Media and Communication Research, 2(4), 100-112.

Fetterman, D. M. (2010). Ethnography: Step-by-step. Thousand Oaks: Sage.

Gillespie, M. (1995). Television, ethnicity and cultural change. London: Routledge.

Gobo, G. (2008). Doing ethnography. London: Sage.

Gray, A. (2003). Research practice for cultural studies. London: Sage.

Hamersley, M., & Atkinson, P. (1995). Ethnography: Principles in practice (2nd ed.). London: Routledge.

Hermes, J. (2010). The 'ethnographic turn': The histories and politics of the new audience research. Leicester: Department of Media & Communication, University of Leicester.

Hine, C. (2011). Towards ethnography of television on the internet: A mobile strategy for exploring mundane interpretive activities. Media, Culture & Society, 33(4), 567-582.

La Pastina A. C. (2004). Telenovela reception in rural Brazil: Gendered readings and sexual mores. Critical Studies in Media Communication, 21(2), 162-181, doi: 10.1080/07393180410001688056

La Pastina A. C. (2004). Telenovela reception in rural Brazil: Gendered readings and sexual mores. Critical Studies in Media Communication, 21(2), 162-181, doi: 10.1080/07393180410001688056

Machado-Borges, T. (2002). An ethnographic approach to the reception of telenovelas: some reflections on research methods. Paper presented in the International Conference on Crossroads in Cultural Studies, Tempere, Finland.

Mankekar, P. (1993). National texts and gendered lives: An ethnography of television viewers in a North Indian City. American Ethnologist, 20(3), 543-563.

Mayer, V. (2003). Living telenovelas/telenovelizing life: Mexican American girls' identities and transnational telenovelas. Journal of Communication, 53(3), 479-495.

Moores, S. (1996). Interpreting audiences: The ethnography of media consumption. London: Sage.

Morley, D. (2005, 1992). Televisual, audiences & cultural studies. London: Routledge. Available from Taylor & Francis e-Library.

Osorio, F. (2005). Proposal for mass media anthropology. In E. W. Rothenbuhler, & M. Coman (Eds.), Media anthropology (pp. 36-45). Thousand Oaks: Sage Publications.

Perala, R., Helle, M., & Johnson, S. (2012, November). Developing and testing new audience research methods. Paper presented at the ECREA Conference, Istanbul, Turkey.

Peterson, M. A. (2003). Anthropology and mass communication: Media and myth in the new millennium (Vol. 2). New York: Berghahn Books.

Postill, J. (2005, April). Media anthropology in a world of states. Paper presented in the EASA Media Anthropology e-Seminar.

Rofil, L. E. F. (2016). Television consumption and the construction of hybrid identity among female Javanese descendants in Malaysia/Lily El Ferawati Rofil (Doctoral thesis, University of Malaya).

Ruddock, A. (2001). Understanding audiences: Theory and method. London: Sage.

Scrase, T. J. (2002). Television, the middle classes and the transformation of cultural identities in West Bengal, India. International Communication Gazette, 64(4), 323-343.

Seiter, E. (2004). Qualitative audience research. In R. C. Allen & A. Hill (Eds.), The television studies reader (pp. 461-478). London: Routledge.

Shetty, M. L. (2008). Television and the construction of Tulu identity in South India (Doctoral thesis). Retrieved from ProQuest Dissertations and Theses. (3341959)

Spitulnik, D. (1993). Anthropology and mass media. Annual Review of Anthropology, 22, 293-315.

Thompson, K. (2002). Border crossings and diasporic identities: Media use and leisure practices of an ethnic minority. Qualitative Sociology 25(3), 409-418.